Jill Robinson

Arts Management and Arts Entrepreneurship

Adjunct Professor





Jill Robinson is a true believer in the power of arts and culture to transform individuals and communities. She also holds the belief that financial success enables organizations to do more of the vibrant, creative work they were designed to do.

Driven by this belief, Robinson was an early adopter of TRG Art’s services in 1995. She joined TRG in 1998 and quickly became an owner and company president, working alongside founder and CEO William “Rick” Lester. Together, they grew the firm from a marketing consultancy focused on symphony orchestras to a data-driven consulting firm that engaged across the North American performing arts sectors. TRG also became the leading provider of community-wide data sharing networks across the U.S.

After Lester’s untimely passing in 2013, Robinson now drives TRG’s ambitions to help make sustainable change happen in the international arts and cultural sector. TRG’s insights, tools, teaching and hands-on support help clients achieve their biggest goals, and the firm has now served more than 1,200 clients of all genres throughout the United States, Canada, Australia and the United Kingdom. TRG’s new team in the UK also provides support for the arts sector by facilitating major cross-industry conferences and providing subsidized support services to the UK’s leading campaigning body for public funding of culture, the National Campaign for the Arts.

Robinson serves as TRG’s lead consultant and innovation catalyst. Her work has spanned successes among organizations of different budget sizes, genres and in all countries in which TRG operates, including the Kennedy Center, Guthrie Theater, National Ballet of Canada, Vancouver Opera, and the Museum of Pop Culture (formerly Experience Music Project). She also leads executive masterclasses and intensives across the UK. Her consulting work has generated hundreds of millions of dollars of revenue—earned and contributed—for orchestras, opera, dance, and theatre companies, as well as museums, arts centers and festivals. A futurist at heart, Robinson seeks to provide the field with the adaptive strategies it needs to remain relevant to the arts patrons of today and tomorrow. Recently, her work has focused on helping launch TRG’s new Center for Results professional development curriculum; Robinson is also developing results-oriented strategic business planning programs that help leaders execute on a strategic vision.

Robinson regularly inspires arts and cultural professionals at industry conferences worldwide. She serves as TRG’s master teacher, leading workshops, webinars and writing blog posts on analysis from TRG Arts. She serves on the board of Southern Methodist University’s National Center for Arts Research, and the Cultural Office of the Pikes Peak Region. She is adjunct faculty at the Meadows School of the Arts at Southern Methodist University, where she teaches the Marketing in the Arts course.

Robinson earned her M.B.A. from the University of Colorado, and a Professional Direct Marketing Certification from the University of Missouri. Prior to TRG, she served as marketing director for several American orchestras, including those in Milwaukee and Kansas City.


M.B.A., University of Colorado
Professional Direct Marketing Certification, University of Missouri

Course list

Marketing in the Arts AMAE 6222
Jill Robinson