Peter-J.E. Noble


Professor of Practice, Graduate Program Coordinator




Peter Noble rejoined the Temerlin Advertising Institute faculty in January 2015. He previously served on SMU's faculty from 1999 to 2007.

Noble has taught undergraduate courses at SMU, TCU and UNT, including Principles of Advertising, Survey of Advertising, Advertising Creative, Advertising Media, Advertising Account Planning, Advertising Management, Strategic Communications Research, Advertising Campaigns, and International Advertising. He has taught graduate courses in qualitative research and strategic brand management. He also taught International Advertising at Regents University in London for 10 summers, serving as the study abroad program director for three of those sessions.

Prior to joining the academic community, he spent over 25 years in a range of management, consulting and executive positions. His most recent corporate position was serving as CEO of a national advertising agency. In addition to teaching at SMU, he is a management, leadership and marketing consultant to advertising and marketing companies and other organizations.

His philosophy of teaching can be summed up in one word: praxis, which means the blending of theory and practice. A real-world focus drives every aspect of his teaching. He has enlisted a wide variety of national and international corporations and brands to serve as teaching partners in Advertising Campaigns, Advertising Research, and Advertising Media classes. Past course clients have included American Airlines, Blockbuster, Brinker International, CBS, Container Store, ExxonMobil, Glidden, Humana, Kia Motors, Mary Kay, Pizza Hut, Southwest Airlines and more.

His commitment to student-centered teaching and mentoring exists both in the classroom and in extracurricular student organizations and competitions. In addition to previous work as a faculty advisor to student advertising associations and his supervision of numerous independent and honors studies at SMU, TCU and UNT, he served as the coach of 10 teams in the American Advertising Federation’s National Student Advertising Competition (NSAC). His teams earned first place in three NSAC regional competitions and placed among the top three NSAC national finalists three times, winning two national championships. NSAC clients have included Bank of America, DaimlerChrysler, Glidden, Mary Kay Corporation, Nissan, The New York Times, Toyota and VisitFlorida.

Noble is a past recipient of the SMU Rotunda Professor of the Year award, the American Advertising Federation’s District 10 Educator of the Year award, the SMU Meadows Dean Prize and a variety of other honors. He earned his bachelor of science degree at the University of the State of New York. His Master of Arts degree in advertising was earned at The University of Texas at Austin, where he also completed coursework in the Ph.D. program in advertising.

Noble lives in Dallas with his wife Judy. They have two grown children, Laura (SMU B.A. ’10) and John (UT Austin B.S. ’15, SMU M.S.A. ’16). His interests include antiquarian/rare books, travel, reading, photography and gardening. He also collects vintage televisions from the 1940s and 1950s, and antique radios from the 1930s through the 1960s.


Ph.D. Program in Advertising (completed all program coursework), The University of Texas at Austin
M.A. Advertising, The University of Texas at Austin
B.S., The University of the State of New York

Course list

Survey of Advertising
Consumer Behavior
Advertising Campaigns
Strategic Brand Management
The Advertising Industry in Dallas
Peter-J.E. Noble