Corporate Communication and Public Affairs

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B.A. in Corporate Communication and Public Affairs

Effective Fall 2016

Major Entry Requirements: 3.0 GPA across DISC 1312; STAT 2301 or 2331; CCPA 2310; and CCPA 2327

See List of Corporate Communication and Public Affairs Courses & their Descriptions

Requirements for the Degree Credit Hours

Core Requirements
Taken before entry into the major:

  • CCPA 2310 Rhetoric, Community, and Public Deliberation
  • CCPA 2327 Communication Theory

All remaining courses taken after entry into the major, beginning with the following two courses:

  • CCPA 2308 Introduction to Newswriting for Public Relations or DISC 1313 Introduction to Newswriting or CCPA 3360 Business and Professional Communication
  • CCPA 2375 Communication Research and Data Analytics

Students may double major in Public Relations and Strategic Communication; certain restrictions apply.
Additional hours for other University requirements vary. See an advisor for details.

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Course Requirements
  • CCPA 2300 Public Speaking in Context
  • One 3-hour practicum from the following:
    • CCPA 4325 Internship (Organizations in Local Context)
    • CCPA 4375 Honors Thesis
    • CCPA 4392 Mustang Consulting I: Introduction to Communication Consulting
    • CCPA 4393 Mustang Consulting II: Advanced Communication Consulting
    • CCPA 4394 Mustang Consulting III: Leadership Practicum
    • CCPA 4396 Mustang Consulting: Internship
    • CCPA 4398 CCPA Fellow: Internship
    • CCPA 5315 Directed Study in Engaged Learning
    • CCPA 5320 Directed Study in Big Ideas
    • CCPA 5325 Directed Study in Caswell Fellowship
  • A second/different 3-hour practicum from the list above or a CCPA elective at the 3000 level or above
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Intercultural/International Communication
  • COMM 3321: Communication in Global Contexts
  • COMM 3341: Ethnicity, Culture, & Gender: Intro to Critical Studies in Comm (also CFB)
  • COMM 4385: Communication, Technology and Globalization
  • CCPA 4390: Globalization, Economics, and Communication
3

Ethics Course Requirement
Recommended for majors; see advisor for other options.

  • CCPA 2328 Communication Ethics
3

Track-specific Requirements
Majors must complete all requirements in one of three track options:

Organizational Communication:

  • CCPA 3365 Principles of Organizational Communication
  • CCPA 3368 Group and Team Communication and Leadership or CCPA 4386 Financial Communication
  • CCPA 3390 Employee Communication
  • 3-hr elective at 3000 level or above, to be chosen from:
    • CCPA 3360 Business and Professional Communication
    • CCPA 3370 Principles of Social Innovation: Creating World Changers
    • CCPA 4345 Seminar in Organizational Communication
    • CCPA 4378 Social Entrepreneurship and Stewardship in the Faith-Based Organization
    • CCPA 4390 Globalization, Economics, and Communication
    • CCPA 5304 Topics in Organizational Communication

Political Communication:

  • CCPA 3300 Free Speech and First Amendment
  • CCPA 3347 Principles of Political Communication
  • CCPA 3393 Politics and the Public Sphere
  • 3-hr elective at 3000 level or above, to be chosen from:
    • CCPA 3395 Public Opinion, the Press, and Public Policy
    • CCPA 4300 Seminar in Political Communication
    • CCPA 43XX Washington Term Studies/Internship
    • CCPA 4310 History and Philosophy of the First Amendment
    • CCPA 4390 Globalization, Economics, and Communication
    • CCPA 5305 Topics in Political Communication

Social Innovation and Nonprofit Engagement:

  • CCPA 3370 Principles of Social Innovation: Creating World Changers
  • CCPA 3380 Social Innovation II: From Idea to Organization or SOCI 3321 Non-Profit: A Conceptual Primer
  • CCPA 3387 Social Innovation III: Funding, Donors, and Financing for the Social Good or
  • SOCI 4351 Grantwriting and Fundraising or AMAE 3305 Arts Budgeting and Financial Management
  • 3-hr elective at 3000 level or above, to be chosen from:
    • CCPA 3360 Business and Professional Communication
    • CCPA 4312 Seminar in Social Innovation and Nonprofit Engagement
    • CCPA 4376 Social Entrepreneurship: Creating a Movement and Innovating Through the Social Good
    • CCPA 4378 Social Entrepreneurship and Stewardship in the Faith-Based Organization
    • CCPA 4380 Social Entrepreneurship, Capitalism, and the Wesleyan Tradition
    • CCPA 4390 Globalization, Economics, and Communication
    • CCPA 5303 Topics in Social Innovation and Nonprofit Engagement
    • SOCI 4399 Special Topics in Sociology (with a nonprofit focus)
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Areas of Study

Advertising

Art

Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Undergraduate Studies

Admissions

B.A. in Corporate Communication and Public Affairs

B.A. in Public Relations and Strategic Communication

Minor in Corporate Communication and Public Affairs

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