Corporate Communication and Public Affairs

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LaShonda L. Eaddy, Ph.D., APR

Umphrey Lee 218

LaShonda L. Eaddy

Assistant Professor, Public Relations and Strategic Communication

LaShonda L. Eaddy, Ph.D., APR, joined the SMU faculty in fall 2017 as assistant professor of public relations and strategic communication. Her passion for public relations has taken her from corporate communication to the classroom. The self-proclaimed “practitioner scholar” understands the integral roles that public relations professionals and scholars play in the development, understanding and growth of the profession. She is accredited in public relations (APR) and has spent time as a practitioner primarily in the healthcare industry.

Eaddy’s primary research interest is crisis communications, more specifically, crisis history. Her goal is to conduct theoretically grounded research that will help professionals develop more effective crisis communication and reputation management strategies and sound measures to inform and evaluate those strategies. Eaddy’s research examines the ways organizations have handled previous crises and how that affects publics’ perceptions and emotions during current crises. She is also interested in health and risk communication research that can help communicators create effective strategies to relay pertinent information to publics. Eaddy recently developed a crisis history salience scale that can help crisis communicators better understand their stakeholders and publics, with results informing their strategy.

Her passion for the public relations profession and research is evident in the classroom. She believes future public relations professionals are the key to bridging the gap between the industry and academe. Her goal is to use her professional experience to help students connect theory and practice and develop an appreciation for both. She also teaches students the art of storytelling and how integral it is to public relations practice. Eaddy’s courses help students develop critical thinking skills that will be essential to their professional and personal success.

Education

Ph.D., Mass Communication, University of Georgia
M.A., Communication, University of Central Florida
B.S., Journalism (Public Relations Concentration), University of Tennessee, Knoxville

Teaching

CCPA 3310, Crisis Management
CCPA 3355, Principles of Public Relations

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