Arts Management and Arts Entrepreneurship

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Undergraduate

Please note that not all courses are offered every semester. This listing is not considered authoritative. Please visit Access.SMU for authoritative course offerings including meeting times, professor, and more.

View the AMAE section of the SMU Meadows Course Catalog.

AMAE 3301 (3). INTRODUCTION TO ARTS MANAGEMENT.
This course introduces students to arts management theory, practices, and trends affecting a variety of disciplines across the visual and performing arts. It explores key issues in management of arts organizations and events at local, regional, national, and international levels. Topics include organizational formation and structure, governance, funding, strategic planning and implementation, and organizational relationships with artists, employees, audiences, supporters, and other sectors of the public.

AMAE 3305 (3). ARTS BUDGETING AND FINANCIAL MANAGEMENT.
The primary emphasis of this course is financial management of arts organizations. Emphasis will be placed on budgeting as a reflection of the art form; as a means of fiscal prediction and control; and as a vehicle of communication among staff, trustees, investors, donors, and other constituencies.

AMAE 3322 (3). MARKETING THE ARTS.
Introduces the fundamental concepts of marketing and their practical implementation by arts organizations and arts professionals. Discussion of examples and cases help illustrate applications of theory and familiarize students with essentials such as the production, pricing, promotion, and delivering of arts goods and services to audiences, markets, and the community.

AMAE 3370 (3). ENTREPRENEURSHIP AND THE HERO ADVENTURE.
Considering the risk, obstacles, competition, and demands for change and adaptability in today's ever-evolving arts market, how do artists and arts entrepreneurs not only survive, but also thrive? Students draw parallels between the "hero journey" structure in storytelling and the grand adventure of entrepreneurship to gain perspective and a practical structure and lens that they can utilize to help build a unique career and life in the arts. Students learn how to take bold but educated risks, how to carve out a niche within the market, and how to persevere in the face of seemingly insurmountable odds.

AMAE 3387 (3). ATTRACTING CAPITAL: DONORS, INVESTORS, AND PUBLIC FUNDS.
Focuses on the strategies for attracting capital for new arts-related ventures, whether for-profit or nonprofit. Students explore each capital market for its defining characteristics, mechanisms, and motivations, and develop skills in preparing funding proposals and pitching their ideas to potential funders.

AMAE 4321 (3). LAW AND THE ARTS.
Students examine, debate, and critically assess legal and ethical aspects of the creation, collection, and preservation of works of art and antiquity; the management of intellectual property and related rights in works of visual and performing arts; relationships between and among creators, performers, dealers, collectors, theatres, museums, and the public; and broader domestic and international issues impacting the art world.

AMAE 4326 (3). CULTURAL POLICY.
An overview of policy analysis and practice of the cultural sector in its different areas (heritage, visual, performing arts, etc.) and perspectives. Analyzes historical and theoretical backgrounds of cultural policy; cultural policies in practice (stylized facts and geographical and political divergence at the local, national, and international level); evaluation of cultural policies and their socioeconomic impact; culture, diversity, and development; cultural access and arts education.

AMAE 4375 (3). SOCIAL ENTREPRENEURSHIP: CREATING A MOVEMENT AND INNOVATING THROUGH SOCIAL GOOD.
Explores how to use one's talents, passions, and interests to address world problems with innovative solutions that result in movements and cultural change. Focuses on building a business that realizes success and aids those in need.

AMAE 4377 (3). ACCELERATING A STARTUP: GOING FROM IDEA TO IMPLEMENTATION.
Provides hands-on training and instruction on how to start, build, and grow a business from idea to implementation. Topics covered include feasibility analysis, market research, financial projections, the process of going to market, team building, and growth of the business. Acceptance to the course is competitive and based on submitted applications from teams of students; each team must include at least one student in the Meadows School of the Arts. It is preferred that applicants are juniors or seniors. An application does not guarantee admission. Selected students receive a predetermined amount of startup funds at the beginning of the class, and they may choose to work with professional mentors, advisers, and experienced entrepreneurs at the Dallas Entrepreneur Center's business incubator.

AMAE 4385 (3). NEGOTIATION SKILLS.
Covers conflict theory and the negotiation skills artists and arts managers use to represent themselves, their work, and their institutions. Topics include assessing individual conflict styles, using the strengths of an individual style to make an effective negotiation plan, and preparing and practicing negotiations in order to be more comfortable navigating interactions in life and business.

AMAE 4390 (3). DEVELOPING AN ARTS VENTURE PLAN: LEGAL, STRATEGIC, AND PRACTICAL ISSUES.
Students 1) develop an idea for an unmet need in the marketplace; 2) create a plan for the intended impact of their service or product and the model for how that change will take place; 3) analyze the environmental, industry-related, legal, and market-related factors that will influence the success of their new venture; 4) analyze the risks involved with launching their new venture; and 5) develop a plan for the human, financial, space-related, and other resource needs that will be necessary to launch their venture.

Areas of Study

Advertising

Art

Art History

Arts Management and Arts Entrepreneurship

Undergraduate Studies

Graduate Studies

Faculty and Staff

Classes

Undergraduate

Graduate

Alumni

Entrepreneurship at Meadows

National Center for Arts Research

NCAR NEA Study

NCAR AAMD Report

Educator’s Conference

Internships

Arts Entrepreneurship Resources

Corporate Communication and Public Affairs

Creative Computation

Dance

Film and Media Arts

Journalism

Music

Theatre