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B.A. in Advertising - Strategic Brand Management Specialization

The Temerlin Advertising Institute’s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share.

The Strategic Brand Management specialization is a three to four semester (fall and spring terms only) sequence of classes that are referred to as the Foundation, the Practice, the Application and Capstone. Students must take these courses in sequence to finish the major in three to four semesters.

See B.A. in Advertising by Semester & Specialization for details.

Technology Requirements

Advertising majors are required to have a laptop that meets, at a minimum, these specifications.

Click here for answers to frequently asked questions (FAQs) about the major.

See List of Advertising Courses & their Description

Requirements for the Degree Credit Hours
UC Requirements Varies
Prerequisites (required for admission to major; must take/be taking to be eligible to apply):
  • ADV 1300 Survey of Advertising
  • ADV 1341 (or MKTG 3340) Marketing Principles of Advertising
General Advertising Elective (select one; can be taken before admission to major):
  • ADV 1321 Introduction to Creativity
  • ADV 1331 Digital Media Landscapes
Core Courses (can be taken anytime following admission to major):
  • ADV 2301 (or MKTG 3343) Consumer Behavior
  • ADV 2302 Advertising, Society & Ethics
The Foundation (First fall after admission to major; courses must be taken concurrently):
  • ADV 2342 Strategic Brand Management I
  • ADV 2343 International Advertising
  • ADV 3303 Advertising Media
  • ADV 3304 Advertising Research
The Practice (First spring after admission to major; courses must be taken concurrently):
  • ADV 3305 (or BLI 3302) Business Communication
  • ADV 3342 Strategic Brand Management 2
  • ADV 3343 Advertising Account Planning
The Application (Second fall after admission to major; courses must be taken concurrently):
  • ADV 4106 Professional Seminar
  • ADV 4342 Strategic Brand Management 3
  • ADV 4343 Strategic Promotion Management
Capstone (Second spring after admission to major):
  • ADV 4399 Advertising Campaigns
Second Major or Minor (hours vary according to choice)  
Free Electives (hours vary to meet University residency and degree requirements)  

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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