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B.A. in Advertising - Strategic Brand Management Specialization

The Temerlin Advertising Institute’s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share.

Requirements for the Degree Credit Hours
GEC/UC Requirements varies
Required Advertising Courses: 25
Introductory Course (select one, can be taken before admission to major): 3
Creative Specialization Courses: 18
Second Major or Minor (hours vary according to choice)
Free Electives (hours vary to meet University residency and degree requirements)

*Courses must be taken before applying to the B.A. in Advertising – Strategic Brand Management Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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