Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Don Umphrey

Professor Emeritus, Adjunct Lecturer

Don Umphrey served full time on the advertising faculty at Meadows School of the Arts from 1986 to 2008. He is now a professor emeritus and continues to teach periodically on an adjunct basis.

Dr. Umphrey entered the academic world after several years as a print journalist in his native Michigan. He served as a newspaper reporter and editor, winning national awards for investigative reporting and column writing. He later won two awards as a television producer.

His scholarly work in communication has appeared both nationally and internationally in academic journals and has been presented at academic conventions. He also served as a consultant to former Texas Governor Bill Clements, conducting the first-ever study on the economic impact of the motion picture industry on the state of Texas.

Umphrey is the author or co-author/editor of nine books. These include the fact-based novels The Meanest Man in Texas, set in Texas prisons from 1928 to 1955 (recently adapted as a screenplay and currently under option by a West Coast production company) and Southerners in Blue: They Defied the Confederacy, based on the life of his great-grandfather and others in northwest Alabama who sided with the Union during the Civil War.

He and his wife, Kim, reside near White Rock Lake in Dallas.

Education

Ph.D., Communication, University of Texas - Austin.
M.A., Mass Communications, Texas Tech University
B.A., English, Lipscomb University

Areas of Study

Advertising

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