Dr. Sung’s research focuses on brand personality, self-concept, consumer-brand relationships, brand placement, and consumer psychology. The ultimate objectives of his long-range research program are to enhance the theoretical understanding of the role of branding in the persuasion process and to provide meaningful implications for advertisers, marketers, consumer educators, and policy makers to improve consumer well-being.
Dr. Sung has authored or co-authored over 40 articles in leading refereed journals including Journal of Consumer Psychology, Journal of Cross-Cultural Psychology, Psychology & Marketing, Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Journal of Public Policy and Marketing, Journal of Brand Management, among others.
Dr. Sung serves on the Editorial Review Board of Journal of Advertising, International Journal of Advertising and Journal of Interactive Advertising. He has also been serving as a reviewer of many journals including Journal of Marketing, Journal of Consumer Psychology, European Journal of Marketing, etc. Dr. Sung was a recipient of American Academy of Advertising Research Fellowship Grants (2008).
Ph.D., University of Georgia (Mass Communication, 2006)
M.A., University of Georgia (Journalism & Mass Communication, 2003)
B.A., Iowa State University (Advertising, 1999)