Bryon Morrison has more than 25 years of experience leading marketing firms, agencies and startups, providing digital marketing strategy to some of the world's leading companies in retail, CPG, media, telecommunications, manufacturing, travel, healthcare, pharmaceutical, real estate and construction, among others. As a successful entrepreneur, Morrison has launched, grown and sold companies in the marketing services and media space such as BrandOps (consultancy), nectarOM (omnichannel personalization SaaS), Springbow (internet development), WieseMorr Interactive (digital development agency) and LSMM (interactive kiosk advertising network).
Morrison has also worked extensively in leadership positions within Omnicom, one of the world's largest marketing holding companies. Most recently he served as president of digital in Omnicom’s largest promotions agency, The Marketing Arm (TMA). Prior to TMA he oversaw the turnaround of America’s first mobile marketing firm for Omnicom as the president of Ipsh. In both organizations, he was known for creating their internal production teams, developing digital marketing strategies, signature consumer engagement processes and sustained growth. Morrison started his tenure in Omnicom as the head of sales and marketing for CRM agency Javelin, a spin-off of the Rapp network. During this time Morrison also completed postgraduate studies at Omnicom University (developed in conjunction with Harvard Business School) at Babson College.
An Iowa native, Morrison is a graduate of Iowa State University. He served seven years on board of directors of the Dallas Advertising League (American Advertising Federation - Dallas chapter) and as president of the organization from 1999 to 2000. He also served on the board of the AAF’s Dallas Ad 2 organization for three years and was president in 1995. Morrison is a well-known speaker, writer and guest lecturer.
Strategic Promotion Management (ADV 4343)