Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Suzanne Larkin

Suzanne Larkin

Suzanne Larkin

Adjunct Lecturer

Suzanne Larkin is an Associate Creative Director, Art Director, Designer and Educator who brings over 28 years of professional success from various creative environments. She has served clients at J. Walter Thompson-San Francisco, DDB Needham-Dallas, Hawkeye-Dallas, Viant Corporation and a collection of others within the financial, manufacturing, specialty gift, telecommunications and interactive arenas.

Larkin is fascinated with design research and investigates the benefits of new and innovative experiential teaching methods for elementary children with dyslexia. Her collaborative study with Texas Scottish Rite Hospital for Children has received international recognition from the Design Research Society and the International Visual Literacy Association. She has presented her work at conferences hosted by the International Visual Literacy Association, AIGA-DFW DB:Talks, Louisiana Reading Association, and the Bill Martin Jr. Memorial Symposium Texas A&M University-Commerce. With an insatiable desire for conceptual thinking, Suzanne approaches advertising design with a playful curiosity as the mindset for creating concepts that are the core strength of any solution.

Education

M.F.A. Visual Communication, Texas A&M University-Commerce, Dallas, Texas
B.F.A. Advertising Design, University of Louisiana at Lafayette

Research

The potential of an online, multisensory, at-home language learning reinforcement for elementary students with dyslexia.

Professional Experience

Southern Methodist University Temerlin Advertising Institute, Adjunct Lecturer, Fall 2012 to present

Rocky Mountain College of Art + Design, Content Expert/Curriculum Development, April 2012 to March 2013

Texas A&M University-Commerce, Adjunct Instructor, Fall 2008, Spring 2010, Spring 2012

Collin College, Adjunct Instructor, Spring 2008, Summer 2008

Hawkeye – Dallas, Associate Creative Director, February 2004 to November 2007

Dancing Hands, Inc., Creative Director/Ceramic Tile Manufacturing, February 1996 to present

Viant Corporation, Senior Designer, April 2000 to January 2001

DDB Needham, Senior Art Director, September 1993 to March 1996

J. Walter Thompson USA, Art Director, November 1989 to April 1991

Curriculum Development

Rocky Mountain College of Art & Design: Design Research Methods; Design for Change; Innovation and Prototyping; and User Prototyping

Teaching

Southern Methodist University, Interactive Advertising Design, Creative Production
Texas A&M University-Commerce, Design One, Design Two, Introduction to Visual Communication
Collin College, History of Design, Basic Design

Publications

Larkin, Suzanne R. (2012), "Experiential Language Learning for Children with Dyslexia," New Horizons in Visual Literacy: Selected Readings of the International Visual Literacy Association, 111-121.

Areas of Study

Advertising

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