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Allison Dupuis

Adjunct Lecturer

Allison Dupuis has spent the last 10 years living and breathing social media, community management, content strategy and digital content execution. Working closely with startups, individuals, universities, nonprofits and B2C and B2B brands, Dupuis currently manages BuzzShift’s digital content team at their Design District office in Dallas.

She spent her first few years of “adulthood” working in universities, training students on LinkedIn personal branding, optimizing and building websites, and online portfolios. She earned her master’s in higher education and strategic planning from the University of Pittsburgh, and eventually made her way to Dallas to share her social media obsession with students at SMU in 2011. After a stint in career counseling, Dupuis transitioned to building the digital community and online presence at University of Texas at Dallas. While running paid social campaigns, managing several social media personas, creating content and integrating social media into operations and academic processes, Dupuis decided to shift from brand-side to the fast paced and ever-changing agency world to help brands find their purpose, add value online and see a return on investment with digital content.

While Dupuis still loves the unpredictable and dramatic nature of social media, her career has led her deep into the digital ecosystem to uncover new passions for SEO, email, paid media, UX, branding and design.

Outside of typical work hours, Dupuis is probably building a brand for her miscellaneous side hustles (e.g., drop-shipped nerd-chic phone cases, custom designed snapchat filters, dateable branding for Bumble or Tinder, etc.) while rewatching Harry Potter movies or Gilmore Girls for the millionth time. She does occasionally venture out from behind a screen and enjoys practicing yoga, drawing, literally turning off her phone and drinking lattes.

Education

Masters in Education, Higher Education & Strategic Planning, University of Pittsburgh
Bachelors in Sociology, College of Wooster

Teaching

Topics in Digital Media Marketing, ADV 4333-701

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