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Two weeks after Woodstock, Dallas’ own Lewisville International Pop festival was not a financial success. But the 150,000+ fans it drew demonstrated that a new era of live entertainment had dawned. If music festivals and arena concerts were to proliferate, technical support was essential as no logistics existed to facilitate the transport and assembly of the equipment necessary to project an artist’s creations to large crowds. It took imagination, clever engineering, a keen business sense and fortitude to lead the burgeoning concert touring market for over 30 years. Two of the three uniquely talented individuals that founded Showco were SMU grads. The speaker, an Aggie EE, supplied the expertise that propelled the company technically.