Seth Orsborn, DIG Director

Contact
Email: sorsborn@smu.edu
LinkedIn

Educational Background
BS in Mechanical Engineering from The University at Buffalo
MS in Mechanical Engineering from Carnegie Mellon University
PhD in Mechanical Engineering from Carnegie Mellon University
MBA in Innovation, Organizations, Marketing and Strategy from University of Texas at Dallas

Bio
Dr. Seth Orsborn is an expert in design theories and methodologies for navigating the fuzzy front end of the innovation process. Targeting integrated new product development, Seth brings a set of innovation methods, design tools, and design management experiences that facilitate the creation of novel solutions. He leads both individuals and teams in creating innovations that reside at the symbiosis of engineering design, marketing strategy, and industrial design to meet the needs, wants, and desires of the user.