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Integrated Marketing

Integrated Marketing and Advertising

Integrated Marketing & Advertising

The Integrated Marketing department within SMU Public Affairs supports three vital components of the University: fund-raising, student recruitment and use of the University’s brand.

While our work is concentrated on support for Development and External Affairs and the Office of Undergraduate Admission, we frequently consult with academic and administrative departments to help achieve your marketing and communication goals.


All University advertising is supported by the University coordinated advertising program, administered by our department.

Neil Robinson
Executive Director

Print materials

Vicki Olvera
Creative Director

Digital marketing

Dale Carter
E-marketing Director


Laura O. Graham
Director of Photography

SMU Integrated Marketing
Box 750177
Dallas, Texas 75275-0177