Branding

SMU Brand Guidelines

School and Area Logos

Proper formats for employing the SMU logo in conjunction with additional identifiers are illustrated at right.

SMU logos have been established to incorporate secondary information such as the names of schools and administrative units. Names of departments are not incorporated into this structure because this tertiary information would be difficult to read.

Instead, SMU academic and administrative departments should display their names, in non-logo format, prominently on brochures and websites while employing their school or unit logo elsewhere of the communication.

Centers, institutes, departments and areas that are supported by an endowment may have their own logo.

For information about displaying department names on letterhead, see the section on stationery in this guide.