Faculty Directory

Student with Book and Laptop
Richard Briesch

Richard Briesch

Marketing

Professor of Marketing
Corrigan Research Professor
Research Fellow, National Center for Arts Research

PhD, Northwestern University, 1995
MBA, Rice University, 1991
BS, Carnegie Mellon University, 1981

Bio

Richard Allen Briesch, 58, of Dallas, Texas, passed away on Saturday, April 7, 2018. Rick is survived by his two sons, Daniel and Charles, and by his father and step-mother, Forrest and Marie, as well as cousins, nieces and nephews. He was preceded in death by his mother, Kathryn, and his two brothers, Fred and Tim. Rick graduated from Carnegie-Mellon University and began to build a career in the computer field. However, after the birth of his first son, he decided to continue his education, earning post-graduate degrees from Rice University and Northwestern University. He started his teaching career at New York University, then moved to the University of Texas at Austin. It wasn’t until his move to Southern Methodist University, in 2003, that Rick found a home. Rick was a caring father and enjoyed spending time with his boys. He also enjoyed music, watching basketball games and spending time with friends.  In lieu of flowers, memorials may be made in Professor Briesch’s name to PMBA Scholarships in the Cox School of Business at Southern Methodist University, P.O. Box 750402, Dallas, TX 75275 or visit www.smu.edu/coxgiving.


Research

Modeling how marketing activities affect consumer choice of brands, stores, and channels
Modeling how firm activities affect arts performance


Recent publications

With E. Harvey, G. Voss, Z. Voss, "Agglomeration and Competitive Effects in Urban Marketplaces"

With S. Jap, J. Thomas, "B2B MULTICHANNEL BEHAVIOR: MANAGING ASSORTMENTS, PRODUCT CONDITION, AND PRICES"

With B. Dillon, E. Fox (2013) "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science

With R. Seethuraman and G. Tellis (2011), "How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities," Journal of Marketing Research