Marketing is the activity of creating, communicating, delivering, and exchanging offerings that benefit the organization, individual, and society.
The goal of the marketing department at SMU Cox is to train interested students to excel in the art and science of marketing, as well as conduct high quality research. The department takes pride in being Managerially Focused and Empirically Driven in pursuit of its academic goals.
SMU Cox currently offers the following programs of study in the marketing discipline.
Bachelor of Business Administration in Marketing
Master of Business Administration with a Concentration or Minor in Marketing
Graduate Certificate in Marketing
Additionally, the school offers a Master of Science in Business Analytics.