Advance your marketing career and business goals with the

Cox Advanced Marketing Certificate Program (AMCP)

Build your marketing expertise in just 15 weeks

Click below to for details on each 5-week module

  • Weeks 1-5 »

    Module 1 – Laying a Strong Foundation in Marketing

    All Modules

    Weeks 1-5

    • Module 1 - Laying a Strong Foundation in Marketing

      1. Segmenting the Market and Positioning the Product for Success by Mr. Clyde Rupert

      2. Understanding your Consumers to Profitably Meet their Need by Dr. Dan Howard

      3. Building Strong Brands with High Brand Equity by Dr. Raj Sethuraman

      4. Pricing in the Competitive Global Marketplace by Mr. Gary Orosy

      5. How and Why Advertising Really Works by Mr. David Hall
         
  • Weeks 6-10 »

    Module 2 – Keeping Abreast of the Latest in Marketing

    All Modules

    Weeks 6-10

    • Module 2 - Keeping Up With the Latest in Marketing

      1. Strategies from the Past to Strategies for the Future by Tassu Shervani (Sample on YouTube)
         
      2. Engaging Your Customers to Drive Loyalty and Value by Dr. Marci Armstrong
         
      3. Marketing through Multiple Touchpoints – the Omni-channel Marketing by Ms. Rita Bargerhuff

      4. Digital Marketing for the Digital Consumer by John Keeler (Sample on YouTube)

      5. Leveraging Social Media and Mobile Marketing for Maximal Impact by John Keehler
  • Weeks 11-15 »

    Module 3 – Applying Marketing in a Competitive Simulated Market

    All Modules

    Weeks 11-15

    • Module 3 - Applying Marketing in a Competitive Simulated Market

      11. Marketing decision making with state-of-the-art Pharmasim marketing simulator: Introduction and Round 1 – Dr. Edward Fox / Mr. Chip Besio
       

      12, Marketing strategy simulation: Round 2 -- Dr. Edward Fox
       

      13. Marketing strategy simulation: Round 3 --- Dr. Edward Fox

      14. Marketing strategy simulation: Round 4 --- Dr. Edward Fox

      15. Marketing strategy simulation: Round 5, Final Results and Feedback --- Dr. Edward Fox

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What our Students Say

The AMCP offers you the chance to develop your marketing knowledge, enhance your career opportunities, and network with other marketing professionals.

Wednesday  November 29

RSVP TODAY

THE COX AMCP MEET AND GREET

Networking and Information Session

November 29, 2017

Limited Availability

You will hear about the AMCP and the tools an techniques we teach to help you pursue a career in marketing or become more effective in your current marketing job.

SMU-in-Plano
5236 Tennyson Parkway
Plano, TX

e-mail your RSVP »


Wednesday, Nov 29

  • 5:30PM
    Drinks and hors d'oeuvres

  • 6:15AM
    Overview
          Q&A
        
  • 7:00PM
    End Session
 
e-mail to RSVP »

Program Benefits

The marketing certificate program offered by SMU-Cox brings together people from different business backgrounds to learn about current marketing topics and master applied techniques. The Cox AMCP offers you the opportunity to develop your marketing knowledge, enhance your career opportunities, and network with other marketing professionals. Through this program, you will be able to:

• Get your real-world marketing questions answered by experts

• Deliver on enhanced marketing strategy to meet your customers’ needs

• Impact profit and success with a solid, integrated marketing planLearn to better position your company, as well as yourself

• Launch, enhance, or advance your marketing career

• Gain a lasting network of colleagues and marketing leaders

• Be a part of SMU-Cox family (alumni) and enjoy its benefits

Tuition

Regular: $3770 if paid in full before program start or $1290 each if paid in 3 installments
Early bird discounts
up to $300 are available

Learn More

Swipe left and right to see Tuition Payment Schedule

Early Bird Payment Options

Payer type

Payment date

Discount

Full pay

due by payment date

3-Instalment pay:

1st instalment due by payment date

Earliest Bird

Before Dec. 14, 2017

$300

$3470

$990

Earlier Bird

 

Dec 15 – Jan 4, 2018

$200

$3570

$1090

Early Bird

Jan 5 – Jan 16, 2018

$100

$3670

$1190

Regular

Jan 17 – Jan 23, 2018

---

$3770

$1290

Program Materials

All required program materials including cases, notes, links to articles, and access to simulation software will be provided by the marketing department. There is no required textbook for the certificate program, but there is a recommended text book – Marketing Management by Kotler and Keller – that may be purchased by the students on their own.