Digital Analytics and Insights

Digital Analytics and Insights Certificate Program

Next class begins Fall 2019

Details  Register 


Duration: As little as one semester

Weekday evenings 6-9 p.m. and three Saturday workshops

This program is offered in a face-to-face, classroom setting in a modular format. 

Next Dates: Contact for Fall 2019 updates

Priority Rate (two weeks before start date): $3,495

Standard Rate: $3,745

Free Download: Get your free copy of Four Reasons All Digital Careers Need to Understand Digital Analytics

As data-driven marketing becomes the standard in business, digital analytics will be essential to inform both marketing decision-making and overall business strategy.

The SMU CAPE Digital Analytics and Insights Certificate program was designed to incorporate the latest tools and trends, along with time-tested approaches taught by industry veterans.

Who Should Attend

  • Marketing, communications, UX, web design, business analytics, content development, or SEO professionals
  • New marketing and business graduates who recognize the need to expand their knowledge and skills to appeal to potential employers
  • Anyone who needs to understand how customers and potential customers interact with your company
  • Data scientists and data analysts
  • Market researchers
  • Customer experience professionals

Key Benefits

  • Learn the entire process, from data collection to analysis, including how to use key tools like Google Analytics.
  • Understand how to best communicate your insights to decision-makers and put them into action.
  • Practice your skills in an interactive and hands-on environment.
  • Network with and learn from instructors who are respected digital analytics professionals.
  • Add to your professional qualifications
  • By the end of the program you will also be prepared to take the tests of two other industry recognized certifications — the GAIQ and DAA CWA. It is not required to take these tests to pass the SMU Digital Analytics and Insights Certificate; however, we strongly encourage students to take and pass these exams to add to an even more robust resume.

Learn More

Free Download

Download Four Reasons All Digital Careers Need to Understand Digital Analytics.



Average annual salary for marketing managers in Texas. Learn more.


Projected increase in employment by 2024 for market research analysts. Learn more.

Top job titles include marketing specialist, data analyst. Learn more.

“SMU’s reputation was a deciding factor in choosing the CAPE program. With my Baylor undergraduate degree, and my master’s degree from the University of Oklahoma, choosing SMU rounds out my résumé nicely.” — Paige Yaney

Read More

Get Started

Complete the form below to get in touch with a recruiter.

Questions? Talk to a Program Advisor at or 214-768-1086.