With SMU CAPE professional courses and programs, you can strengthen your resume and explore new fields of interest. Take a class at SMU's main campus in Dallas, at SMU-in-Plano, or customize a program to suit your specific need and have it taught in your home or office.
Indulge your curiosity. Explore new ideas. Nurture your creativity. SMU CAPE personal enrichment courses offer a wealth of opportunities to explore subjects that excite and intrigue you. Join fellow enthusiasts for stress-free learning opportunities without the pressure of tests and grades.
Calling all adventurers for a learning expedition with the SMU Summer Youth Program! Explore weekly workshops in game design, coding, robotics, visual arts, math, language arts, as well as SAT and ACT test prep. Programs are offered for students entering grades K – 12 from June through early August on the SMU-in-Plano campus.
Strategize for success. Gain confidence. Achieve your goals. Standardized tests are an important application requirement for many university programs – for aspiring undergraduates, graduate students, and professionals seeking certification alike. With help from SMU CAPE, reach your test date with the knowledge and skills to perform at your best.
SMU CAPE provides education and training to enhance careers and transform lives and organizations. We offer quality, convenience, affordability, and flexibility. Our unique, interdisciplinary course content serves as a gateway to higher education, allowing adults to continue and guide their own learning.
Digital Analytics and Insights
Next class begins October 29, 2018
Weekday evenings 6-9 p.m. and three Saturday workshops
This program is offered in a face-to-face, classroom setting in a modular format.
Priority Rate (two weeks before start date): $3,495
Standard Rate: $3,745
As data-driven marketing becomes the standard in business, digital analytics will be essential to inform both marketing decision-making and overall business strategy.
The SMU CAPE Digital Analytics and Insights Certificate program was designed to incorporate the latest tools and trends, along with time-tested approaches taught by industry veterans.
Download Four Reasons All Digital Careers Need to Understand Digital Analytics.
Average annual salary for marketing managers in Texas. Learn more.
Projected increase in employment by 2024 for market research analysts. Learn more.
Top job titles include marketing specialist, data analyst. Learn more.
“SMU’s reputation was a deciding
factor in choosing the CAPE program.
With my Baylor undergraduate degree,
and my master’s degree from the
University of Oklahoma, choosing SMU
rounds out my résumé nicely.”
— Paige Yaney
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Questions? Talk to a Program Advisor at email@example.com or 214-768-1086.