Brad McCormick is the Chief Digital & Strategy Officer at Moroch Partners, a Dallas-based top 10 independent ad agency. He has nearly 20 years of experience in helping global B2C & B2B companies create brand equity in the digital world.
A native Texan, Brad spent the majority of his agency career in New York City where he has such titles as a senior digital producer, senior digital strategist, and Global Digital Director. Brad has worked with a long list of clients with a broad range of industries. He has strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), healthcare (Johnson & Johnson, Novartis), government (US Dept. of Homeland Security, Council on Foreign Relations), and nonprofit (Smokeybear, Girlscouts) industries. Communication Arts, the Webby Awards, SXSWi and the One Show has recognized his team's work.
Brad sits on the Board of the DFW chapter of the American Marketing Association. He teaches both "Digital Marketing Strategy" and "B2B Digital Marketing Strategy" at SMU CAPE.
Brad has been quoted in the New York Times and Business Week and has written for both PRWeek & Ad Age. PR Week named Brad one of the four "Top Digital Creative Minds" in the industry. Brad is also a certified scrum master in agile project management.
Brad holds a B.S. in Creative Advertising and a B.A. in American Studies / Liberal Arts from the University of Texas at Austin.