Successful job hunting requires a combination of marketing skills and planning.
When she's not educating tomorrow's entrepreneurs and CEOs, Priyali Rajagopal, assistant professor of marketing in SMU's Cox School of Business, researches best marketing practices for multi-functional hybrid products.
Dallas, home to a large number of industries and corporate headquarters, is an ideal place for her research.
How does this expert suggest students market themselves to potential employers? "Really, it's no different from marketing anything else," she says, "including products and services."
Her advice is first to know yourself well — what you're good at and what you have to offer. From there you need an understanding of the market you're entering and the competition you face as a job seeker. After that, it's a matter of analyzing how well you fit in with companies that excite you and creating a plan for how to position and promote yourself to potential employers.