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Consumer Cultures Meet the
U.S. - Mexico Borderlands

 

Schedule of Events
Saturday, April 1, 2006
All day symposium

Hughes-Trigg Forum on the campus of Southern Methodist University, Dallas, Texas

 

8:30-9:00           Registration Coffee

 

9:00-10:00         Session I:  Consumption and the Making of the Border and the Borderlands

  1. Domesticating the Border:  Manifest Destiny and the Market in the United States-Mexico Boundary Commissions, 1848-1855. Amy S. Greenberg, Associate Professor, Penn State.

  2. “This Great Show Window”:  Consumerism Transforms the United States-Mexican Borderlands, 1960-1975. Evan R. Ward, Assistant Professor, University of Northern Alabama.

10:00-10:15       Coffee Break

10:15-11:15       Session II: The Social Life of Things in Ciudad Juarez

  1. Cine Frontera:  Film Exhibition and Production on the U.S.-Mexico Border, 1917-1935. Laura Isabel Serna, Doctoral Candidate Harvard University.

  2. Naming and the Renewal of Goods on the Border:  El Dompe, Los Yonkes and Las Segundas. Sarah Hill, Assistant Professor, Western Michigan University.

11:15-11:30       Break

 

11:30-12:30       Session III:  Commodification of Place and Experience in the Borderlands

  1. Selling the Border:  Trading Land, Attracting Tourists, and Marketing American Consumption on the Baja California Border, 1900-1930. Rachel St. John, Assistant Professor, Harvard University.

  2. Inventing the “Great Southwest”:  Creating and Consuming Leisure in the Southwest Borderlands. Lawrence Culver, Assistant Professor, Utah State University.

 

12:30-1:45         Luncheon in Hughes-Trigg Ballroom

1:45-2:45           Session IV:  Migrant Consumers   

  1. At the Edge of the Storm:  Mexican Rural Peoples in an Emerging Regime of Consumption, 1880-1930. Josef Barton, Associate Professor, Northwestern University.

  2. Make Money Now, Ask Me How: Direct Selling in Mexico and the U.S. Southwest. Peter S. Cahn, Assistant Professor, University of Oklahoma.

 

2:45-3:00          Break

 

3:00-4:00         Session V: Excesses of Consumer Capitalism

  1. The Role of Native Peoples in the Cross-Border Drug Trade, 1854-1998. Robert C. Perez, Assistant Professor, University of California Riverside.

  2. Public Women and the Consumption of Femicide in Northern Mexico. Melissa Wright, Associate Professor, Penn State University.

 

4:30-6:00         Reception and Exhibition at DeGolyer Library:

·    Business in the Borderlands: From Cibola to Semiconductors. Exhibition and reception co-sponsored by DeGolyer Library and Friends of the SMU Libraries. l

 

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