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SMU Faculty Experts

Alice Kendrick

Professor of Advertising
Meadows School of the Arts

Alice Kendrick, Ph.D., is a recognized expert on advertising. Her research in the areas of advertising account planning, advertising and public diplomacy, advertising content, and advertising education has appeared in journals including the Journal of Advertising Research, Mass Communication and Society, Place Branding and Public Diplomacy, Journal of Services Marketing, Journalism & Mass Communication Quarterly, and Journal of Advertising Education. Results of her work also have been featured in publications including Advertising Age, Adweek, Incentive, The New York Times, The Dallas Morning News, The Wall Street Journal, USA Today, and Promotional Products Business..

She currently serves as co-editor of the Journal of Advertising Education. She is co-author of Successful Advertising Research Methods and Advertising’s War on Terrorism: The Story of the US State Department’s Shared Values Initiative, for which she was awarded the Great Minds Research Innovation Award by the Advertising Research Foundation in 2007. In 2000, Dr. Kendrick was awarded the $10,000 Carl Rosenfeld Education Prize for her research and writing on the effectiveness of promotional products.

Can Discuss:

  • Advertising issues
  • Advertising and public diplomacy
  • Advertising content
  • Advertising ethics
  • Advertising effectiveness


Alice Kendrick in the News

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