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SMU Meadows School of the Arts students win local Addy Awards

March 11, 2013

DALLAS (SMU) --- Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors in the Student category of the annual American Advertising Federation (AAF) ADDY Awards local competition, hosted by AAF-Dallas recently at the Hyatt Regency Dallas.

SMU students won seven awards in three categories, including three bronze, two silver and two gold. The SMU winning entries were as follows:

Bronze Awards

  CLIENT: Chacos
  CATEGORY: Integrated Campaigns – Business to Consumer
  CREDITS: Armando Aguirre, copywriter; Christy Parrott, art director
  CLIENT: Girl Scouts of America
  CATEGORY: Consumer or Trade Publication – Campaign
  CREDITS: Katie Roberts, copywriter; Kevin Do, art director
  CLIENT: Oral B
  CATEGORY: Consumer or Trade Publication – Campaign
  CREDITS: Julia Heath, art director

Silver Awards

  CLIENT: Better Halves
  CATEGORY: Collateral Material – Stationery Package
  CREDITS: Monika Hoang and Christy Parrott, designers
  CLIENT: Dallas Food Truck Park
  CATEGORY: Collateral Material – Stationery Package
  CREDITS: Katie Ogden, designer

Gold Awards

  CLIENT: Seagate

Consumer or Trade Publication – Campaign

  CREDITS: Alex Jarzemsky and Julia Heath, art directors
  CLIENT: Crayola
  CATEGORY: Consumer or Trade Publication - Campaign
  CREDITS: Julia Heath, Nicole Hodges and Alex Jarzemsky, art directors

Dr. Steve Edwards, chair of the Temerlin Advertising Institute, said, “A great showing in the ADDYs competition allows students to showcase not only their individual creativity and communication acumen, but also brings visibility to the institute and highlights the significant efforts of the creative sequence professors. We are proud of our students and hope this is the first of many accolades in their young careers.”

ADDY AwardThe local ADDY Awards are the first level of a three-tier, national competition. Local winners can go on to the district competition in Tulsa, Okla., April 12. District winners compete in the national ADDY Awards in Phoenix, Ariz., June 8. At the national level, student entries are eligible for a finalist certificate, a national Student ADDY Award for first-place winners, and a $1000 cash prize for the national Best of Show winner.

Judges for this year’s Dallas ADDY awards were Hart Rusen, vice president and creative director of Publicis, Seattle; Aimee Schier, senior director of news design for CNN Digital, Atlanta; and Michel Rothschild, senior vice president and group creative director of Draftfcb, Chicago.

The ADDYs are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local ADDY competitions across the United States. The Student ADDYs, sponsored by the American Advertising Federation (AAF) and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

Established in 2001 in the Meadows School of the Arts at SMU, the Temerlin Advertising Institute for Education and Research is the country’s first endowed institute for the study of advertising. The Institute is named in honor of Liener Temerlin, a respected humanitarian and leader in the advertising industry. Offering both B.A. and M.A. degrees, TAI trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments and design studios. In its first decade of existence TAI has established an award-winning track record.

Students have earned numerous honors, including two national and four district championships in the AAF National Student Advertising Competition and dozens of creative awards in prestigious regional, national and international competitions including The One Show, CMYK Magazine and The Art Directors Club of New York. In addition, the Temerlin Institute has been named one of 10 leaders in advertising education among colleges and universities in the U.S. by Stuart Elliott, advertising critic for The New York Times.