This March, CCPA major Michael Dorff received the prize for first runner-up in PR Week’s “Student of the Year” competition in New York. More than 100 students from around the country entered this year’s competition, which required development of a comprehensive public relations campaign plan for the California Milk Processor Board (“got milk?”). As the runner-up, Dorff won $1,000 and an internship at Weber Shandwick, a global public relations and communications management company in New York.