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Southern Methodist University

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Minor in Advertising: Admission to the minor is contingent on available space. The Minor in Advertising offers the student a cogent overview of the social, economic, legal, and marketing environment in which advertising functions. Courses offered in the minor are designed to satisfy the needs of the consumer of advertising messages, as well as those of a person who might choose advertising as a valuable adjunct to another career choice. Courses offered in the minor may be applied as required courses for the advertising major.

Requirements: 15 credit hours, distributed as follows:
CCJN 4316 Communication Law or CCJN 2302 Ethics of Convergent Media, ADV 2374 Survey of Advertising, ADV 3376 Advertising Media, ADV 3385 Advertising Creative Development, ADV 3393 Advertising Research

 

 

 

 

 

 

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The annual ExxonMobil Lecture Series on advertising, media and communications ethics hosted by the Temerlin Advertising Institute brings in national leaders in the field to discuss hot topics in the world today.