B.A. Advertising – Media
Working in conjunction with their academic advisers, students may opt to focus their studies on the media buying, planning, and selling process.
| Students entering SMU in 2006-07 | |
| General Education Requirements | 41 hours |
| Foreign Language (two terms of the same language) | 8 hours |
| Statistics | 3 hours |
| Meadows Electives | 3 hours |
| Minor/Second Major | 31-40 hours |
| Advertising Course Requirements
beyond GEC
ADV 2374 Survey of Advertising ADV 2375 Advertising Ethics ADV 3351 Advertising Literacy ADV 3362 Marketing Principles of Advertising ADV 3376 Advertising Media ADV 3385 Introduction to Creativity ADV 3393 Advertising Research ADV 4325 Internship (Media-Related) ADV 4376 Advanced Advertising Media ADV 4381 Advertising Sales Management ADV 4399 Campaigns |
3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours |
| Total Hours | 122 hours |
