Management Track: The management track prepares students for a career in advertising agency account management, corporate advertising management, media planning, media buying, and media sales. Students will remain on the management track unless they declare the creative track no later than the second term of their sophomore year .
| Management Track | |
| General Education Curriculum [GEC] | 41 hours |
| Course Requirements (beyond General Education)
ADV 2374 Survey of Advertising
ADV 3351 Advertising Literacy ADV 3362 Marketing Principles of Advertising ADV 3376 Advertising Media ADV 3385 Advertising Creative Development ADV 3393 Advertising Research ADV 4374 Advertising Campaigns CCJN 4316 Communication Law or CCJN 2302 Ethics of Convergent Media | 30 hours |
| Electives | 31 to 40 hours |
| Communications Electives [ADV, CTV, CCPA, CCJN] | 6 hours |
| Foreign Language | 8 hours |
| Statistics | 3 hours |
| Meadows Elective | 3 hours |
| Total Hours | 122 hours |