B.A. Advertising – General
| Students entering SMU in 2006-07 | |
| General Education Requirements | 41 hours |
| Foreign Language (two terms of the same language) | 8 hours |
| Statistics | 3 hours |
| Meadows Electives | 3 hours |
| Communications Electives | 6 hours |
| Minor/Second Major | 31-40 hours |
| Advertising Course Requirements
beyond GEC
ADV 2374 Survey of Advertising ADV 2375 Advertising Ethics ADV 3351 Advertising Literacy ADV 3362 Marketing Principles of Advertising ADV 3376 Advertising Media ADV 3385 Introduction to Creativity ADV 3393 Advertising Research ADV 4399 Campaigns |
33 hours |
| General Advertising Elective
(Choose One)
ADV
4125, 4225, 4325 Advertising Internship
Specialized
Advertising Elective (Choose One)ADV 4317 Consumer Behavior ADV 4375 Contemporary Advertising Issues ADV 4381 Advertising Sales Management ADV 5301 Special Topics in Advertising
ADV
4362 Advertising Account Management
ADV 4376 Advanced Advertising Media ADV 4393 Advertising Account Planning |
|
| Total Hours | 122 hours |
For students who entered SMU prior to 2006-07, please refer to appropriate undergraduate catalog.