8.1.1 Build Annual Fund to increase CUL gift accounts and grow donor base
8.1.2 Work with the SMU Library Executive Board to develop its potential and capability for fund raising
8.1.3 Ensure that CUL cost centers develop robust income streams and reduce operational costs
8.1.4 Expand collaborative efforts with other SMU departments in order to broaden our audience for FOL activities and increase membership
8.1.5 Collect library data from benchmark schools in order to position SMU’s libraries to secure additional resources if necessary
8.2.1 Integrate CUL’s priorities into the strategic plans of SMU’s Centennial campaign
8.2.2 Launch CUL annual fund campaign
8.2.3 Develop funding plan to endow appropriate library positions and create new special collections endowments
8.2.4 Continue working with the board of the AWSW to complete the Remember the Ladies! $1M goal
8.2.5 Cultivate, solicit and steward CUL’s prospects and donors, including collectors with specific library-related interests
8.2.6 Introduce and promote CUL to corporate and foundation prospects
8.2.7 Strengthen CUL’s development message by working with SMU Public Affairs to produce collateral and development materials consistent with SMU Centennial Campaign
8.2.8 Evaluate and expand upon the Fondren Library Leadership Circle
8.2.9 Develop PR plan for the FLCC renovation project
8.2.10 In coordination with overall Centennial Campaign plans, establish CUL’s fundraising priorities and strategy for achievement
8.2.11 Expand the membership and fund raising initiatives of the Friends of SMU Libraries
8.2.12 Increase the FOL presence on the CUL website; create new FOL brochure and benefits package; improve FOL management processes and infrastructure
8.2.13 Establish a communication plan between all SMU Libraries to maximize effectiveness of fundraising initiatives across the systems
