4 OUTREACH EFFORTS WITH CAMPUS, COMMUNITY AND PROFESSIONAL GROUPS
4.1 Increase awareness of library exhibits and events
4.1.1 Work on exhibits with other campus groups to highlight academic areas
4.1.2 Publicize CUL activities in campus press, targeted local publications, and on SMU's web pages
4.1.3 Expand opportunities to send CUL publications to SMU constituents
4.1.4 Celebrate the acquisition of major collections with appropriate campus/local participation
4.1.5 Work with Alumni Office to feature CUL’s programs/collections/services more often
4.1.6 Use the SMU Friends of the Libraries for joint sponsorship opportunities e.g. the CMIT Film Festival
4.1.7 Develop Podcasts to announce special events, exhibits, and to notify users of new initiatives.
4.2 Build and strengthen partnerships with campus and community groups
4.2.1 Develop partnerships and volunteer opportunities, as needed, with area schools, colleges, libraries, museums and other cultural organizations
4.2.2 Continue development of the Dallas Art Library Consortium
4.2.3 Participate in the SMU planning process to attract the George W. Bush Presidential Library
4.2.4 Investigate the potential for working with SMU and community groups to produce archival video programs
4.3 Strengthen IIS memberships, increase business use, and attract new businesses to the program.
4.3.1 Continue to work on developing high-class public relations materials and web site
4.3.2 Develop expanded marketing plan, to include advertising in other campus publications
4.3.3 Aggressively expand customer base
4.3.4 Work with ILL to use ILLiad for billing and administrative functions, in partnership with ILL
4.3.5 Share staff between IIS and ILL and increase collaboration in working toward renovation.
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