NEW AT HAMON : TV COMMERCIALS YOU WON’T WANT TO SKIP
Agreat TV commercial “goes through your skin, rather than through your brain.You feel it,” according to a judge of the 2006 Clio Awards, one of several new advertising “winners reels” available on DVD at the Hamon Arts Library.
Purchased with a grant from the Friends of the SMU Libraries, the reels include the 2007 Cannes Lion International Advertising Festival awards and One Club’s Best of Show 1990-2005. They feature commercials such as Budweiser’s “Whassup,”Nike’s “Bo Knows” and Honda’s “Power of Dreams” campaign.
“These ads are aspirational,” says Glenn Griffin, assistant professor at SMU’s Temerlin Advertising Institute.“They show what advertising can be and do, and which agencies are doing the best creative work.”
Griffin helped select the DVDs with Film, Theatre and Communications librarian Amy Turner,who supports Temerlin students in their research of companies, customers and trends.“With the reels in digital format, students and faculty can search easily for specific products and brands,” Turner says. “This is the start of a collection of highly regarded television advertising.”
Griffin, who teaches courses in creativity and portfolio development, says the reels will be used throughout Temerlin’s curriculum to help students recognize industry leaders, trends and standards of excellence.
“All good advertising, regardless of the medium, is based on a great core idea,” says Griffin, noting that Temerlin students have the rare opportunity to produce TV ads based on their ideas, in cooperation with Division of Cinema-Television students.
Griffin adds that he would argue with the Clio Awards judge that effective commercials make viewers feel and think. “The best creative work shouldn’t bypass the brain.After all, there’s skin covering that skull!”
