M.A./M.B.A. ARTS ADMINISTRATION

Program

The Meadows School of the Arts, in conjunction with the Cox School of Business, offers to a limited number of highly qualified candidates America’s only concurrent dual-degree graduate program in arts administration. Through the Division of Arts Administration, the M.A./M.B.A. program combines development of contemporary general-management skills with in-depth study of today’s professional arts world. This program is offered on a full-time basis only.

The program is six (6) successive terms, including summers, over a 24-month period. The curricula include instruction from distinguished arts and business professors, continuing seminars with nationally recognized arts administrators and an internship with a professional arts organization. During the first year, the Cox School provides the core-required business curriculum, the basis on which to build for the variety of elective courses scheduled during mornings, afternoons and evenings of the second year. The second year also has arts studies, seminars, practica and internships in the arts tailored to the individual student’s background, experience and career goals. The Arts Administration graduate office also assists graduates in their career objectives through guidance and assistance with their placement.

The Admissions Committee seeks candidates who demonstrate outstanding academic achievement and potential, leadership qualities and management potential. To assess these characteristics the Committee will look to the following elements to help identify a candidate’s potential to succeed in the program: test scores (GMAT required for all applicants; TOEFL also required for international applicants), previous academic records (if a candidate has not earned a baccalaureate degree in an arts field, a degree in another field combined with significant academic, professional or personal experiencee in the arts is acceptable), recommendations that spead to a candidate’s professional performance and self-evaluation essays. Personal interviews are conducted at the request of the Admissions Committee after a complete application has been received. Merit-based scholarships are available on a limited basis.

The applications for study in the Arts Administration graduate program are accepted for fall admission only. Students must be accepted by both the Arts Administration Program and the Cox School of Business; however, candidates submit only the Cox M.B.A. on-line application and select M.A./M.B.A. as the degree choice. For more information, visit the Meadows Web site at smu.edu/meadows and select Arts Administration or contact arad@smu.edu. Information can also be found on the Cox Web site at coxmba.com or contact mbainfo@cox.smu.edu.

Curriculum

M.A./M.B.A. Class 2009, Entry Fall 2007 in Cox, Graduate Summer 2009
M.A./M.B.A. Class 2008, Entry Fall 2006 in Cox, Graduate Summer 2008

75 Total Credit Hours: 48 Business plus 27 Arts Administration

Credit Hours Summary for M.A./Full-Time M.B.A. Program

24 credit hours of required Cox courses
24 credit hours of elective Cox courses**

48 credit hours total from Cox toward M.A./M.B.A. Degree

Credit Hours Summary by School

+Students select the second Accounting course that is required for their concentration: either ACCT 6202 Financial Accounting II or ACCT 6205 Managerial Accounting I. Students should consult the Concentration listing for specific information on which second accounting course is required for each concentration.

*First Year Foundations is a requirement of the Full-Time M.B.A. program. The successful completion of this degree requirement earns a grade of P (Pass). Students participate in various required activities to enhance professional development. These sessions will take place most Fridays during the first year of the M.B.A. program.

**Of these elective courses, students complete one concentration. Each concentration requires 12 to 14 specific credit hours. (Please see Concentrations section.)

Arts Administration Courses

Professor Zannie Voss, Division Chair

The following required courses for the M.A./M.B.A. are taught in the Meadows School. The business courses are listed in this catalog under the section of Departments and Courses.

Required: 3.0 Credit Hours Each

5352. Strategic Writing. This experiential course combines intensive writing with practical application as students find a client, create a media plan to reach the client’s goals and then produce a final media kit that includes writing such as backgrounders, news releases, feature stories, fact sheets, newsletters, brochures and biographies.

6301. Seminar: Management and Operations of Nonprofit Organizations. An introduction to principles of arts administration, including nonprofit organization structures, the role of long-range planning in institutional development, the nature of mission statements and long-term financial planning in the arts. First-term seminar.

6302. Seminar: Strategic Planning in the Arts. This course will focus on the mission statement, financial planning and the role of long-range planning in arts institutions. Students will formulate individual mission statements and budgets and then they will construct an appropriate, detailed strategic plan. Prerequisite: ARAD 6301.

6304. Arts Administration Internship. An internship in the field of the student’s specialty with a professional arts organization. A sampling of past internships includes American Association of Museums in Washington, D.C.; Arena Stage; The Art Institute of Chicago; Dallas Symphony Orchestra; The Guthrie Theatre; Lyric Opera of Chicago; Philadelphia Orchestra.

6315. Directed Studies/Special Topics in Arts Administration.

6321. Law and the Arts. Analysis of legal implications of managing an arts institution, including the following topics: tax-exempt structure; contracts; copyright, trademark and ownership for the performing and visual arts; royalties and artist’s economic rights; first-amendment issues; international regulations.

6322. Audience Development & Marketing in the Arts. Development of external and internal marketing plans, including the following topics: audience development, market segmentation, promotional strategies, sponsorships, e-market research, customer service and media relations.

6323. Fundraising in The Arts. Examination of strategies for raising funds in the private and public sectors (government, foundation, corporate and individual sources), including the process of researching, preparing and managing corporate, foundation and government grants and capital campaigns.

6324. Technology and the Arts. This course addresses the impact of current technologies on artists, art education and arts organizations.

Required: 0.0 Credit Hours Each

6051. Practica. 10 hours per week, Spring of first year.

6052. Practica. 10 hours per week, Summer of first year.

6053. Practica. 10 hours per week, Fall of second year.

6054. Practica. 10 hours per week, Spring of second year.

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