On Oct. 24, Chipotle uploaded all of the approved entries – including six from SMU – to YouTube.com and begin counting which submissions were being viewed the most.
In the first round of the competition, Chipotle announced Nov. 3, 2006, that an eight-member team of SMU students had submitted the best commercial and were the winners of the round's $20,000 prize for their 30-second spot, The Wall.
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Jim Adams, executive director of
marketing for Chipotle, described the SMU students' work in glowing
terms, citing the powerful way it captured the Chipotle brand. He
also offered high praise for the ad's original music and high
production value.
The $20,000 prize money was awarded to the students and their
academic departments. Members of the winning team included Alexandra
Edwards (ADV), Jordan Mathis (CTV), Nick McCarthy (CTV), Kyle McCook
(ADV), Sarah Nolen (CTV), Jason Shipp (ADV), Sirichai "Tex"
Sirisawat (ADV) and Peri Wilson (ADV).
SMU advertising and cinema-television students came up a bit short of clicks in the second round of Chipotle Mexican Grill's "30 Seconds of Fame" ad contest, Chipotle officials announced Friday afternoon (Nov. 17, 2006), when the competition ended.
SMU advertising and
cinema-television students came up a bit short of clicks in the
second round of Chipotle Mexican Grill's "30 Seconds of Fame" ad
contest, Chipotle officials announced Friday afternoon (Nov. 17,
2006), when the competition ended.
The SMU team's "The Wall" placed second behind the University of
Nebraska's "Dady." The winner in the second round was based on the
number of views of videos submitted by teams from 22 colleges and
universities nationwide and posted on YouTube.com. "The Wall" drew
7.7 million views while "Dady" got 8 million. The University of
Nebraska's team will receive the $10,000 prize.
Overall, fifteen students from the Meadows School of the Arts
entered the contest -- nine majors in the Temerlin Advertising
Institute and six from the Division of Cinema-Television. Working in
two teams, each group conceptualized, wrote, filmed and edited three
30-second spots.
Other SMU students who participated in the competition include Kirby
Carlberg (ADV), Jack Gallivan (ADV), Travis Mabrey (CTV), Matthew
McFerrin (ADV), Sunil Sam Padiyara (CTV), Brad Skeba (ADV), and
Brent Turman (CTV).
Faculty advisors for the entries were Assistant Professor Mark
Kerins of Meadows' Division of Cinema-Television and Assistant
Professor Glenn Griffin of the Temerlin Advertising Institute.
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Facts Worth Noting
(Courtesy of BusinessWire)