Typography is an integral part of the SMU Student Affairs identity. Galliard and Futura are the typefaces selected for all Student Affairs publications. The weights and versions of these fonts shown are preferred for use in Student Affairs communication materials. Should Galliard and Futura be unavailable, Times New Roman and Arial may be used.
Galliard, a serif font, is the primary typeface for our graphic identity. It is the font used in the signature bar to identify the department publishing the communication. Galliard is a font with a classic, scholarly character yet contemporary letterforms. It encompasses both the dignity of an institution of higher learning and the progressive spirit of campus life. Galliard is ideal for titles as well as body copy. Futura, a sans serif typeface, has a bold, clean quality that reflects the progressive nature of the SMU community. It is ideal for headlines and titles. Futura Book is best used for body copy.
To obtain the fonts for either IBM-PC or Macintosh computers, purchase them from the Adobe Type Library, www.adobe.com/fonts.