The graphic identity for SMU Student Affairs is not limited to printed publications. Promotional items including apparel, pens, mugs, etc., should also convey our identity in a clear and consistent manner. Two alternate versions of the SMU Student Affairs signature bar are available for promotional and merchandising items. Both were developed to address a wide variety of shapes, fabrications and materials, and to complement the trademark signature bar.
The Student Affairs Style Guide PDF provides illustrations of the typical promotional applications, using both the horizontal and stacked versions of the SMU Student Affairs signature.
For questions about specific promotional and merchandising applications, e-mail Faye Cagle.
Promotional Horizontal Signature
The horizontal version of the signature uses the same typography configuration as the trademark signature bar; however, the red and blue bars have been replaced with a vertical line that separates “Student Affairs” and the department or organization.
The two-color version of the horizontal signature, using SMU Blue and SMU Red, is appropriate for use on white or light-colored applications, including pens, visors and certain cap applications.
The horizontal signature can also be applied in a one-color version, using SMU Blue or black on dark backgrounds or materials; it can also be reversed white out of any dark color background.
(NOTE: Not shown is the reversed white out of a dark color background.)
Promotional Stacked Signature
The two-color stacked version of the SMU Student Affairs signature features the dome icon and “SMU Student Affairs” typography above a line of SMU Blue; the appropriate department or organization appears below the line in SMU Red.
The two-color version of the stacked signature is appropriate for use on white or light color merchandising applications, including caps, shirts and mugs.
The stacked signature can be applied in a one-color version, using SMU Blue or black on dark backgrounds or materials; the stacked signature can also be reversed white out of any dark color background.
(NOTE: Not shown is the reversed white out of a dark color background.)
In applications where the logo will be to small for the seal to imprint correctly (e.g. pens, pencils, flash drives, etc.), please use the logo without the SMU seal. For a version of this logo, contact Faye Cagle.
Embroidery
To ensure the quality and consistency of the SMU Student Affairs signature when used for embroidery, the Seal and SMU | Student Affairs portion of the logo have been digitized for each department's use. Whether your department is using a SMU preferred vendor or ordering from a third party, please request the digitized image and thread color palette from Cathy Heckman in SMU Purchasing—checkman@smu.edu or 214-768-2174. This step will save your department the cost of having this portion of the logo re-digitized.