All departments and departmental areas under SMU Student Affairs must comply with both the SMU graphic identity guidelines and the SMU Student Affairs graphic identity program. Therefore, all publications for student programs managed by Student Affairs departments should be in compliance with the guidelines in this manual. These publications include student resource guides, handbooks, orientation materials and all other publications covering student life.
All SMU Student Affairs departments are mandated to comply with the guidelines in this manual. Individual department logos, color palettes or identity graphics are not permitted for Student Affairs publications.
Student organizations are encouraged to adopt the SMU and SMU Student Affairs graphic identity guidelines to establish their relationship with the university. However, compliance is not mandated. For joint programs presented by SMU Student Affairs and student organizations, publications must comply with the Student Affairs graphic identity guidelines.
For questions about the SMU Student Affairs graphic identity program, email askstudentaffairs@smu.edu.