Thoroughly researching an employer can mean the difference between knowing enough to apply and knowing enough to actually lock down the job. Employer Research can usually be accomplished through highly-accessible, low-cost resources. The time you take to investigate your dream job will be the time well invested.
Why Seek Information About Prospective Employers?
Increase your marketability
Research will enhance your marketability to potential employers. Research exemplifies your interest and enthusiasm toward and organization. One of the top complaints among employers is that recent graduates have not adequately prepared themselves for the job research. On addition to helping you make a good first impression, researching employers will allow you to create better cover letters and resumes to target specific positions within an organization, as well as better prepare you for the interview. Glassdoor and The Business Library at SMU Cox (BIC) are both great places to start.
Make an informed decision
You may research employers to locate positions related to a particular type of work, industry, or geographic location that will aid you in the process of narrowing and selecting a future career.
Facts You May Want to Know about Employers
It is important to first establish what information you will want to know about a potential employer. Researching an employer will provide an overview of the organization including valuable information regarding: products and services offered, financial health, plans for future growth, potential career path options, and employee training, among many other areas. The information obtained through research will be useful in helping you decide whether or not to accept a position.
The following list will help you organize information that will be useful to have at your disposal during the interview.
___ What does the company do? what products and services do they provide?
___ What is the size of the organization (number of employees)?
___ How is the current financial health?
___ What is the anticipated growth? Are there any expansion plans?
___ How is the organization structured (Management)?
___ What is the organization's national and local reputation in the market?
___ What awards or recognitions hate they received?
___ What is their relationship to competitors?
___ What associations are they actively involved with?
___ What is their sales growth over the last five years?
___ What are the credentials/qualifications of the top executives?
___ How would you describe the organizational culture/working environment?
___ Where is the corporate headquarters located?
___ Where are branches, subsidiaries, stores, satellite offices, etc. located?
Professional Development Concerns
___ What type of training programs are offered to employees?
___ What is the typical promotional path?
___ What is the typical career path in the field compared to that of the company?
___ What benefits are offered?
___ How are employees reviewed or evaluated?
References: www.career.fsu.edu and the The First Job Hunt Survival Guide (Morton & Fox, Eds)