Sport Management graduates will be prepared to begin careers in a variety of
areas. Professionals sport teams, college athletic departments, sport
communication and public relations firms, sports agencies, health and fitness
facilities, parks, and recreation organizations are some of the businesses for
which graduates will be qualified to work.
Entry-level jobs offer a variety of starting salaries and offer excellent
opportunities for rapid advancement. Some graduates may follow up the sport
management degree by going to graduate school for a master's and/or doctorate,
or by attending law school to become sport agents.
Professional Leagues
- National Football League
- Major League Baseball
- National Basketball Association
- Women's National Basketball Association
- National Hockey League
- Major League Soccer
Professional Minor Leagues
- AAA, AA, A baseball leagues
- National Basketball Developmental League
Colleges & Universities
- National Association or Conference offices (NCAA, Big 12, SEC etc.)
- Individual institutions
Major Corporations/Sports Marketing Agencies
- In-house marketing & promotions departments
- International Management Group (IMG)
- Octagon
- Creative Artists Inc. (CAA)
- Wasserman Media Group
Player Agent or Representatives
- Usually requires a law degree, as well as financial & investment skills
National Sports Organizations
- National Association of Governors Councils on Physical Fitness & Sports
- National Association of State Games
- Women's Sports Foundation
- National Association of High School Coaches
Special Organizations
- YMCA & YWCA
- Special Olympics
- Senior citizens' groups
- Boys' & Girls' Clubs of America
Sports Management Group
- Managing municipal golf courses for cities
- Running special events for companies & marketing firms
- Conducting venue surveys, etc.
Stadiums & Arenas
- Management positions
- Marketing & public relations
- Design & development
Event Management
- Creating & implementing sports events for sponsors
- Consulting on existing events
Professional Player Associations & Unions
- NFL, MLB, NHL, NBA players' associations
- Various player alumni associations
Individual Sports Associations
- PGA Tour
- LPGA Tour
- Champions Tour
- Nationwide Tour
- ATP Tour
- WTA Tour
- United States Tennis Association
Motor Sports
- NASCAR
- Individual race teams or companies (Joe Gibbs Racing, Roush Fenway Racing)
- Izod IndyCar Series
- National Hot Rod Association
- Formula One racing
Sports Media
- New Media/Digital/Mobile
- Newspapers
- Television
- Cable
- Special interest sports/recreation publications
The Olympic Movement
- The IOC & USOC
- National sport governing bodies (more than 40)
- Various state governing bodies
State & City Sports Commissions
- New York City, LA, Indianapolis, New Orleans, etc.
- City & state government sports agencies
- Parks & recreation departments
Sports & Leisure Industry
- Ski resorts
- Tennis & golf resorts
Sports Equipment & Supply Industry
- Wilson, MacGregor, Head, Spalding, etc. (golf, tennis)
- Nike, Reebok, Adidas, New Balance
- Sporting Goods Manufacturer's Association
- Leisure, outdoor recreational clothing (skiing, swimwear)