Sport Management

Sport Management Undergraduate Program

The Sport Management (SM) program is a concentration within the undergraduate major in Applied Physiology and Sport Management (APSM) housed in the Annette Caldwell Simmons School of Education and Human Development.

This program provides a rigorous curriculum for understanding management principles required of professionals in the world of sport. The required introductory class for students interested in applying for the Sport Management concentration is APSM 2310 Contemporary Issues in APSM.

Academic coursework and experiential learning opportunities within this program prepare students for a variety of possible career paths including:

  • Sports marketing
  • Management of professional, collegiate or amateur sport organizations
  • Representation of professional athletes
  • Sport public relations
  • Sport facility and event management
  • The APSM major leads to a Bachelor of Science with an emphasis in either Applied Physiology & Enterprise or Sport Management. Both concentrations require coursework in the physiological sciences and business.

The core curriculum is required of all APSM majors and introduces the discipline; establishes the scientific basis of health, fitness and human performance; introduces the business principles and skills necessary to establish and maintain a sports-related or fitness-related business; and familiarizes students with the legal and ethical aspects of the fitness, health and sport industries.

The program culminates in a mentored senior project. Students select a concentration of interest in either Applied Physiology & Enterprise or Sport Management. The two primary content areas of science and management are integrated by the organizing principle of evidence-based practice, which parallels the mission of the Simmons School to integrate theory, research and practice.