Sport Management

Experiential Learning



In the heart of the Southwest, Dallas is the fifth largest sports market in the United States. Through guest speaker appearances, symposia, field trips, consulting projects, student mentoring and internships, our students enjoy access to major professional sports teams such as the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Dallas Stars, and FC Dallas. The DFW Metroplex boasts multiple  Division I colleges, several  minor league franchises, three conference headquarters, as well as world-class  facilities such as the American Airlines Arena, Cowboys Stadium and one of the country’s  top  NASCAR tracks, Texas Motor Speedway. Dallas is also home to many blue-chip corporate sponsors and agencies responsible for innovative and ground-breaking activation initiatives.