Welcome and thank you for your interest in the SMU undergraduate program, Applied Physiology and Sport Management. The APSM program is offered through the Simmons School of Education and Human Development. Three concentrations leading to a B.S. degree are available: Applied Physiology & Health Management (formerly Applied Physiology & Enterprise), Sport Management and Sport Performance Leadership.
The APSM program provides a rigorous curriculum for understanding the biological basis of health and fitness and the business background required of professionals in the sport, health and fitness industries.
Academic coursework and experiential learning opportunities within this program will prepare students for a variety of possible career paths including:
- Commercial health and fitness facility management
- Corporate wellness programming
- Sports strength and conditioning
- Health management
- Sports marketing
- Management of professional, collegiate or amateur sport organizations
- Representation of professional athletes
- Sport public relations
- Sport facility and event management
Fitness, Wellness, Health and Sports Industries Today
The fitness, wellness, health, and sports industries comprise an enormous and growing share of the U.S. and global economies. Generating hundreds of billions of dollars in revenue across multiple categories annually, the sports industry is one of the largest markets in the United States.
Because Dallas is the 5th largest sports market in the U.S., there are professional major and minor league teams for each sport, numerous sports venues to host these teams, and respected sports marketing agencies to support sponsorship of these teams by upper echelon brands. According to a Business Week article published on August 18, 2008, "How to Pick a Sport Management Program," prospective students are wise to choose sport management programs in cities with several sports teams due to the increased number of internship and job opportunities.
In addition, national health trends alone provide a compelling reason to educate and train professionals in the scientific and professional basis of fitness and health.