Target Advertising Using Data From Your Phone

Allen Gwinn, senior technology director for SMU’s Cox School of Business, talks with KTXA's “Plugging into DFW” about advertisers mining data from you during your commute to target you with commercials.

Allen Gwinn, senior technology director for SMU’s Cox School of Business, talks with “Plugging into DFW” about advertisers mining data from you during your commute to target you with commercials.