New course to help communicators demystify technology

SMU Continuing and Professional Education announces a special opportunity to learn from Michael Guillory, World Wide Corporate Brand Communications at Texas Instruments. 

Communicating Technical Concepts to Non-Technical People will be offered Thursday and Friday May 21-22 at SMU’s Plano Campus. Students will learn the skill and art of helping people understand strategies that work - from an industry leader with more than 25 years' experience at high tech companies. The two-day boot camp style workshop will run from 9 a.m. – 4 p.m. daily.

“It’s never easy to translate technical information regarding products and services into language that non-technical people can easily understand” said Michael Guillory, CAPE course instructor.  “I’m looking forward to sharing some real-life tools which can help communicators maximize their messaging so that it truly resonates with their target audience and accurately portrays the technical attributes of their product”.

Registration and information is available at smu.edu/cape

SMU Continuing and Professional Education (CAPE) offers noncredit courses to the community, including personal enrichment, professional development, test preparation, and summer youth programs. Courses start weekly. More information: smu.edu/cape