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SMU Meadows Students Win Local Addy Awards

SMU students won eight awards in three categories, including three bronze, four silver and one gold

Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors in the Student category of the annual American Advertising Federation (AAF) ADDY Awards local competition, hosted by AAF-Dallas on February 9 at the downtown Dallas Omni Hotel.Gustav Leonhardt

SMU students won eight awards in three categories, including three bronze, four silver and one gold. The gold-winning entry, a campaign for The History Channel with the tagline “Learn Vicariously,” also received a Special Judges’ Award for Best Copy.

The SMU winning entries were as follows:

BRONZE AWARDS

CLIENT: Dyson – Bladeless Is Better
CATEGORY: Illustration
CREDITS: Kaitlyn Canfield and Kendall Kirkland

CLIENT: Granada Theater – Anti-Establishment
CATEGORY: Consumer or Trade Publication Campaign
CREDITS: Monika Hoang and Maria Snell

CLIENT: Lazy Boy – Shape Your Story
CATEGORY: Consumer or Trade Publication Campaign
CREDITS: Megan Lee and Kellyn Dunn

SILVER AWARDS

CLIENT: National Park Foundation – Come Down To Earth
CATEGORY: Poster Campaign
CREDITS: Chris Vandersall and Kaitlyn Canfield

CLIENT: Ludens – Find Your Voice
CATEGORY: Consumer or Trade Publication Campaign
CREDITS: Kaitlyn Canfield and Adrian Hilliard

CLIENT: Angies Popcorn
CATEGORY: Consumer or Trade Publication Campaign
CREDITS: Samantha Roppolo, Matt Villanueva and Kellyn Dunn

CLIENT: Timberland – Long Lasting
CATEGORY: Consumer or Trade Publication Campaign
CREDITS: Christine Parrott and Jordan Spencer

GOLD AWARD

CLIENT: History Channel – Learn Vicariously
CATEGORY: Consumer or Trade Publication
CREDITS: Samantha Roppolo and Chris Vandersall

Dr. Patricia Alvey, distinguished chair and director of the Temerlin Advertising Institute, said, “We are very proud of our students, who have received numerous awards at the ADDYs every year for the past several years. The judges also have been notably complimentary about the quality of work presented by SMU. In fact, Temerlin students regularly bring home awards from local, regional, national and even international competitions, and have helped make TAI a nationally recognized and respected program.”

The local ADDY Awards are the first level of a three-tier, national competition. Local winners can go on to the district competition in Shreveport, La., on April 13. District winners compete in the national ADDY Awards in Austin, Tex., on June 5. At the national level, student entries are eligible for a finalist certificate, a national Student ADDY Award for first-place winners, and a $1000 cash prize for the national Best of Show winner.

Judges for this year’s Dallas ADDY awards were Brian Booker, chief creative officer of Bernstein Rein, Kansas City, Mo.; Desmond Hall, senior vice president and executive creative director of Globalhue, New York; Carol Kono-Noble, design director of Adams Morioka, Beverly Hills, Calif.; Mike Lear, vice president and creative director of The Martin Agency, Richmond, Va.; Neil Robinson, group creative director, AKQA, San Francisco; and Darrell Whitelaw, technology experience lead, co:collective, New York.

The ADDYs are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 40,000 entries are submitted in local ADDY competitions across the United States. The Student ADDYs, sponsored by the American Advertising Federation (AAF) and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

Established in 2001 in the Meadows School of the Arts at SMU, the Temerlin Advertising Institute for Education and Research is the country’s first endowed institute for the study of advertising. The Institute is named in honor of Liener Temerlin, a respected humanitarian and leader in the advertising industry. Offering both B.A. and M.A. degrees, TAI trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments and design studios. In its first decade of existence TAI has established an award-winning track record. Students have earned numerous honors, including two national and four district championships in the AAF National Student Advertising Competition and dozens of creative awards in prestigious regional, national and international competitions including The One Show, CMYK Magazine and The Art Directors Club of New York. In addition, the Temerlin Institute has been named one of 10 leaders in advertising education among colleges and universities in the U.S. by Stuart Elliott, advertising critic for The New York Times.

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