Corporate Communication and Public Affairs

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B.A. in Public Relations and Strategic Communication

Effective Fall 2016

Major Entry Requirements: 3.0 GPA across DISC 1312; STAT 2301 or 2331; CCPA 2327; and CCPA 3300

See List of Corporate Communication and Public Affairs Courses & their Descriptions

Requirements for the Degree Credit Hours

Core Requirements
Taken before entry into the major:

  • CCPA 2327 Communication Theory
  • CCPA 3300 Free Speech and First Amendment

All remaining courses taken after entry into the major, beginning with the following two courses:

  • CCPA 2375 Communication Research and Data Analytics
  • CCPA 3355 Principles of Public Relations

Students may double major in Corporate Communication and Public Affairs, Advertising, or Journalism; certain restrictions apply.
Additional hours for other University requirements vary. See an advisor for details.

12
Course Requirements
  • Public Speaking
    • CCPA 2300 Public Speaking in Context
  • Writing
    • CCPA 2308 Introduction to Newswriting for Public Relations or DISC 1313 Introduction to Newswriting
    • CCPA 3382 Advanced Writing for Public Relations
  • Professional Development
    • CCPA 3310 Crisis Management
    • CCPA 4130 Professional Seminar
    • CCPA 4340 Corporate Public Relations Strategy or CCPA 4386 Financial Communication
  • Media and Technology
    • CCPA 3335 Principles of Digital Communication and Social Media
    • One 3-hr elective from the following:
      • ADV 1360 Creative Production
      • ASIM 1300 Creative Computation I
      • ASIM 1310 Art and Code I
      • CCPA 4335 Advanced Digital Communication
      • CCPA 4338 Creative Production for Communicators
      • FILM 1304 Production I
      • JOUR 2304 Basic Video and Audio Production
      • JOUR 3357 Photojournalism
  • Campaign Development
    • CCPA 4394 Mustang Consulting III: Leadership Practicum or CCPA 4395 Boulevard Consulting Practicum
25
Intercultural/International Communication
  • COMM 3321: Communication in Global Contexts
  • COMM 3341: Ethnicity, Culture, & Gender: Intro to Critical Studies in Comm (also CFB)
  • COMM 4385: Communication, Technology and Globalization
  • CCPA 4390: Globalization, Economics, and Communication
  • JOUR 4360: Women and Minorities in the Media
3

Ethics Course Requirement

  • CCPA 2328 Communication Ethics or JOUR 2302 Ethics of Convergent Media
3

Internship Requirements

  • CCPA 4320 Public Relations in Local Context or CCPA 4396 Mustang Consulting: Internship
(3 hours for majors; 4 hours for CCPA, ADV, and JOUR double majors)

Areas of Study

Advertising

Art

Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Undergraduate Studies

Admissions

B.A. in Corporate Communication and Public Affairs

B.A. in Public Relations and Strategic Communication

Minor in Corporate Communication and Public Affairs

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