Chair of Corporate Communication and Public Affairs, Associate Professor, Director of Public Relations
Sandra Duhé, Ph.D., APR combines an extensive corporate background, interdisciplinary degrees and a love of teaching and learning to explore, expand and promote the contributions of public relations to business, society and those who need a voice.
Duhé began her corporate career as a financial analyst for Conoco, and then went on to serve as a public affairs manager for Conoco, Mobil, and ExxonMobil with extensive experience in media relations, community outreach, brand management and crisis response. She earned her interdisciplinary graduate degrees while working full-time in the energy sector.
Dedicated to shifting the common misperception that public relations focuses solely on publicity, Duhé enjoys preparing her students to be research-savvy managers who are well versed in business principles and readily able to tie communication strategy to business strategy. She likewise encourages students to have a service mindset and partners with underserved nonprofits to teach the principles of public relations practice. Her research and commentary focus on the role of public relations in capitalism, democracy and society and have been published in venues including Public Relations Review; Public Relations Journal; Corporate Communications: An International Journal; The Global Public Relations Handbook; and The Institute for Public Relations. She is the editor of the book New Media and Public Relations, the first scholarly text of its kind published by Peter Lang in 2007, followed by a second edition in 2012.
Ph.D., Political Economy, University of Texas at Dallas
M.S., Applied Economics, University of Texas at Dallas
M.S., Communication (Public Relations), University of Louisiana at Lafayette
B.S., Business Administration (Corporate Finance), Louisiana State University