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- Performing, communication and visual arts - together in one school. Overview of our areas of study
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- The Meadows School of the Arts, formally established in 1969 at SMU in Dallas, has achieved prominence as one of the foremost arts education institutions in the United States. Learn more about SMU Meadows
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- The Meadows School of the Arts serves the public as a significant cultural center by presenting more than 400 events annually for the Dallas community and surrounding region.
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Areas of Study
- Advertising
- Creative Computation
- Art
- Dance
- Art History
- Film and Media Arts
- Arts Management and Arts Entrepreneurship
- Journalism
- Music
- Communication Studies
- Theatre
- Performing, communication and visual arts - together in one school. Overview of our areas of study
The Movement
- Meadows Prize
- Creative Community
- Research and Creativity
- International Opportunities
- Arts Entrepreneurship
- Interdisciplinary Studies
- "Start a Movement" isn't just a slogan. It's what we expect from our students - we want you to move, innovate, begin, explore and create. Start a movement today
About
- Contact
- Facilities
- Resources
- Employment
- Student Academic Services
- Academic Affairs
- History
- From the Dean
- Social Media
- The Meadows School of the Arts, formally established in 1969 at SMU in Dallas, has achieved prominence as one of the foremost arts education institutions in the United States. Learn more about SMU Meadows
News & Events
- News
- In the Media
- Events & Exhibitions
- Student Recitals
- Performing Arts Season
- Events Newsletter
- MPRINT Magazine
- The Meadows School of the Arts serves the public as a significant cultural center by presenting more than 400 events annually for the Dallas community and surrounding region.
Support
Alumni
Admissions
- Undergraduate
- Graduate

Arts Management and Arts Entrepreneurship

Arts entrepreneurship director Jim Hart.

Arts entrepreneurs in class.

Arts entrepreneurship professor Trey Bowles.

Will Power works with students.

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Rick Lester

Distinguished Visiting Professor

Rick is founder of Target Resource Group (TRG), one of the country’s top arts marketing consulting firms. TRG developed the initial expertise and technology in dynamic pricing for the performing arts. For more than a decade his firm has helped increase patronage and revenue for arts and cultural organizations throughout North America. TRG’s consulting, data management services, and learning opportunities have become industry best practices that support hundreds of organizations, arts centers, and communities. His clients have enjoyed double-digit growth, increased demand for their programs, and improved returns-on-investment.

Rick’s success with TRG has made him one of the most sought-after speakers nationally on the subject of arts marketing and pricing. He has delivered keynotes, lectures and seminars for the American Marketing Association, ArtsReach National Marketing Conference, Association of California Symphony Orchestras, DanceUSA, Chorus America, League of American Orchestras, League of Broadway Theatres, National Arts Marketing Project, The National Performing Arts Convention, Opera America and many others. He is uniquely qualified to offer our students the most innovative and cutting-edge knowledge about current arts marketing practices and trends.

Prior to founding TRG, Rick was President and Executive Director first of the San Antonio Symphony Orchestra then the Charlotte Symphony Orchestra. He has served as Director of Marketing for both the Cleveland Orchestra and the Cincinnati Symphony Orchestra.