Areas of Study

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Please note that not all courses are offered every semester. This listing is not considered authoritative. Please visit Access.SMU for authoritative course offerings including meeting times, professor, and more.

AMAE 3301: Introduction to Arts Management
Introduces arts management theory, practices, and trends affecting a variety of disciplines across the visual and performing arts. Explores key issues in management of arts organizations and events at local, regional, national, and international levels. Also, organizational formation and structure, governance, funding, strategic planning and implementation, and organizational relationships with artists, employees, audiences, supporters, and other sectors of the public. 

AMAE 3305: Arts Budgeting and Financial Management
The primary emphasis of this course is financial management of arts organizations. Also, budgeting as a reflection of the art form; as a means of fiscal prediction and control; and as a vehicle of communication among staff, trustees, investors, donors, and other constituencies.

AMAE 3322: Marketing the Arts
Introduces students to the fundamental concepts of marketing and their practical implementation by arts organizations and arts professionals. Discussion of examples and cases illustrates applications of theory and familiarize students with essentials such as the production, pricing, promotion and delivering of arts goods and services to audiences, markets and the community. 

AMAE 3370: Entrepreneurship and the Hero Adventure
Considering the risk, obstacles, competition, demands for change and adaptability in today’s ever evolving arts market, how do we as artists and arts entrepreneurs not only survive, but thrive? In this class, students will draw parallels between The Hero Journey structure in storytelling and entrepreneurship. This course offers students perspective and a practical structure and lens to utilize in committing to grand life adventures in their process of building original visions as entrepreneurs. Entrepreneurship and the Hero Journey teaches students how to take bold, but educated risks, how to carve out a niche within the market, and how to persevere in the face of seemingly insurmountable odds in their process of carving out a unique career and life in the arts.

AMAE 3387: Attracting Capital: Donors, Investors, and Public Funds
This course focuses on strategies for attracting capital for new arts-related ventures, whether for-profit or nonprofit. Each capital market will be explored for its defining characteristics, mechanisms, and motivations. Students will develop skills in preparing funding proposals and pitching their ideas to potential funders. 

AMAE 4321: Law and the Arts
Students will examine, debate and critically assess legal and ethical aspects of (a) the creation, collection and preservation of works of art and antiquity, (b) the management of intellectual property and related rights in works of visual and performing arts, (c) relationships between and among creators, performers, dealers, collectors, theatres, museums and the public, and (d) broader domestic and international issues impacting the art world. 

AMAE 4326/MSA 5326: Cultural Policy
This course provides an overview of policy analysis and practice of the cultural sector in its different areas (heritage, visual and performing arts, etc.) and perspectives. Specifically, the following issues will be analyzed: Historical and theoretical backgrounds of cultural policy; cultural policies in practice – stylized facts and geographical and political divergence at local, national and international level; evaluation of cultural policies and their socio-economic impact; culture, diversity and development; cultural access and arts education. 

AMAE 4390: Developing an Arts Venture Plan: Legal, Strategic, and Practical Issues
Through this course, students will 1) develop an idea for an unmet need in the marketplace; 2) create a plan for the intended impact of their service or product and the model for how that change will take place; 3) analyze the environmental, industry-related, legal, and market-related factors that will influence the success of their new venture; 4) analyze the risks involved with launching their new venture; and 5) develop a plan for the human, financial, space-related, and other resource needs that will be necessary to launch their venture. 

Areas of Study



Art History

Arts Management and Arts Entrepreneurship

Undergraduate Studies

Graduate Studies

Faculty and Staff





Entrepreneurship at Meadows

National Center for Arts Research



Educator’s Conference


Arts Entrepreneurship Resources

Communication Studies

Creative Computation


Film and Media Arts